Creating Quality-In Ourselves
			With all the talk about product quality these days, you have to wonder, “Do people actually believe that it’s quality that sets themselves and their companies apart?” Let's face it-how much better is your quality than your best competition? Not your average, but your best! Sometimes salespeople will talk about how great their products are and how good the quality is. Quality is certainly important. In fact, it's essential. The brutal truth is, quality is a given. It's expected. If you're not producing a quality product, you aren't even in the game. Can you imagine doing business with a company that you expect may have inferior quality? Of course not. With all the talk about quality, it's easy to lose sight about why people chose to do business with companies in the first place. People! Certainly quality has to be in place, but then what happens? Why are there so many superior products introduced to the marketplace that never get sold or do rather poorly in the marketplace. People buy people first. As sales and customer service people, we need to first learn how to sell ourselves and set ourselves apart from the competition. We have to nurture the quality in ourselves and continually seek to improve. Afterall, people will not choose to do business with your company until they first feel that you're a good investment. In a recent study of buyers, 87% of the respondents said that the number one reason that they do business with a company is because of a person. 78% said that if the person left they'd follow the person. Our challenge is to create quality in ourselves. Most people if asked will tell you that they don't like to be sold. Truly successful salespeople realize this. They actually develop characteristics which are just the opposite of typical salespeople in order to set themselves and their companies apart. In order to get meetings with top people, they have to see you differently.		Here's some ideas on things we can do to create quality in ourselves: • Strive for Change and Development. Just as our products and technology change, so should we by constantly striving for quality and improving our skills. • Approach all new situations from the customers point of view. • Seek a solution to the customers challenges. So often we like to tell what we can do, without giving consideration to the customer's needs. • Keep a client profile. Know what's important to your customers and potential customers. • Always Be There but not only when it's time to sell or handle a problem. • Seek Creative Solutions. Don't be limited by our current parameters or ways of thinkig. Look outside of you paradigm for new solutions. • Treat Potential Customers as if they're already doing business with you. If you really want to do business with them, show them why you're worth the investment.

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