Meet? Phone? E-Mail? or Fax? Adjust Your Approach to the Customer
					• Ask! Find out what media your customer prefers. • Adjust Your approach to Visual, Auditory and kinesthetic customers. Visual customers prefer written communication, therefore, are the most likely customers to appreciate E-Mail. • Be unique in your approach. Find unique ways to stay in front of your customer that separate you from what the competition is doing.
			The allure of new technology can be intoxicating for salespeople. When fax machines were the rage, salespeople jumped on the bandwagon, faxing all kinds of correspondence to customers. Some customers were delighted and some were irritated. E-Mail has created the same dilemma. We may assume that all customers who have E-Mail want salespeople to use it. Unfortunately, hundreds of competitors feel the same way. The result-customers are being inundated with E-Mail messages. Some are delighted and some are irritated. Hereís how to make sure that the way that you are communicating is the way that will be best received by your customers:

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