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Self-Study Module

This module addresses the heart and soul of effective customer-focused selling during face to face customer interactions. Your people will practice identifying customer needs and positioning solutions that add value for each individual influencer. Salespeople will apply skills learned to date to ensure that customer interactions and demonstrations are most effective.

As a result of this program, salespeople will…
Uncover unspoken customer needs.
Applying features, benefits and values specific to customer interests.
Utilize features and benefits to demonstrate value.
Utilize questioning skills appropriately.
Apply a customer – centered sales presentation.


All sales & customer service persons who are involved in customer focused interactions. Those who want to add value to their sales process.
Workbooks & Audio Cassettes or CDs for each module are included.


Approximately 4-6 hours. $295 per module.

There is a Coaching Guide available for this program.

item: IS-SS-003 Consultative Selling - Positioning Solutions of Value
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